I was in a Big-Y 'World Class' Market here in Amherst, MA this afternoon, and was quite taken aback by the pricing on some of these apples I saw (click on the link for a picture):
Fresh sweet Jazz apples, $3.69/lb.
Organically grown sweet crisp Fuji apples, $3.99/lb.
Organic Royal Gala apples, $5.99/lb.
Organically grown Gold Delicious apples, $3.99/lb.
New Zealand Braeburn apples, $1.88/lb. (regular price $2.49/lb.)
Organic Red Delicious apples, $3.49/lb.
Granny Smith apples, $2.29/lb.
$5.99/lb. for Organic Royal Gala apples???!!! Is anyone buying these things? (To be honest, it looks like the most popular item was the NZ Braeburn for $1.88/lb.) And we sell direct-market, locally grown, 'world class' quality apples for about an average of $1.00/lb. There is a disconnect here, and I am sure there are many reasons and opinions for and about it, so I'd like to hear them. I have to ask again -- Organic Royal Gala apples, $5.99/lb., is anyone buying these? Oh, and notice Big-Y is pretty good about adding value to some of the apple variety descriptions. Ciao.
